BACKGROUND INFORMATION
Upshot Agency in Chicago is a marketing company with consumer and marketplace intelligence designed to spark new ideas for strategic and creative development which is their mission statement.
Their vision is, the source will continue to evolve and expand its influence across the agency, recognizing and seizing opportunities to spur and cultivate Learning, Marketing Intelligence, Innovation and Brand Eminence
Liz Aviles is the vice President Market Intelligence.
This was one of the most impressive tour for me in our second week at the Mortensen Center Associate program that i really gain knowledge from. The thing I admired most was seeing a librarian making herself very useful through knowledge management in a company geared towards pairing with major companies to market their product for consumers use. One thing I definitely learn is that Liz Aviles did not limit herself by just being a librarian in the company even though she is a librarian by qualification. In a bid to get result from her work, she embarked upon serious knowledge management strategies such as reading widely on consumer interest, consulting, undertaking research as well as publication and collaborating with others. In doing so, the aspect of chain management comes into play which at the end has help to give result.
In her presentation, the key lessons I learn is that:
- In management you need to align priorities with organization
- Embrace strategy not tradition
- Be flexible
- Be a brand
- Be a paranoid
- BE a competitive advantage
MY REFLECTION
In lieu of the presentation made by Liz, I learn that as manager of an organization it is important for one as leader to collaborate with your working group. This is collaboration brings delegation of duty, effective monitoring, all hands on deck, good working relationship, and improve shared knowledge and effective communication. To an extent it’s also help you manager to do proper appraiser and evaluation with out being bias. The presentation also help me to learn that in giving result you have to leave you comfort zone in order to achieve your goal. So in this regard, I am very much grounded in making sure this kind of creative ideas works in my library.